You Know Latinos Have Arrived . . .
. . . when "mainstream America" is not satisfied by selling us stuff. They want to market it to us too:
Famed Teddy Bear maker VT Teddy Bear is testing out the Hispanic market with a special Valentine’s Day campaign backing a new line of bears targeted exclusively at the Hispanic market.
"In addition to our line of over 100 bears for hobbies, occupations, sports and Valentine's Day, we developed a Mamacita Bear, Papi Chulo, El Amante with an AMOR tattoo, a Te Amo bear and a Latin Lover bear," says Irene Steiner, marketing manager for Vermont Teddy Bear.
Emphasis added. That's right! So, what are you waiting for? Go get your Papi Chulo for your Mamacita right now! What? You want it in Spanish too?
Vermont Teddy Bear is planning to offer a Spanish-language version of its website. At the recent 2006 DMA Annual Conference,So, there you go. Go buy your Oso Eduardito and stimulate the economy or something.Tom Funk, eCommerce Manager for Vermont Teddy Bear, said that one of the main pillars of the company's strategy to increase revenue are to offer a offer a Spanish language version of the site to support Hispanic marketing efforts and Spanish speaking customers.
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