Telemundo: "Connect...To The New (Hispanic) America"
I did some filling in on the above statement for Telemundo's new ad spread in Advertising Age, but I am sure I caught the heart of what it was saying. These type of statements probably irks many. However, it is not so much a statement of dominance as it is a marker of what is hot and happening (I am sure Telemundo does not want to get political here, and only is interested in making the point that the Latino population is EXPLODING!)
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We are not the intended audience for the ad. They are trying to sell the power of our community to the power brokers. Too bad in the process of selling "Latinos" they are not savvier in getting the point across.
Oh yes, couldn't agree more. Though we need to leverage our buying power more to our advantage. Contact me for more.