October 30, 2003
Marketing and Latino blog
Sometimes we make things more complicated, more complex than they are or need to be," says Dolores Kunda, president of Leo Burnett's Lapiz Hispanic marketing division. "In marketing, you often see far too big a deal being made of people's country of origin: This one's from Mexico, this one's from Cuba, this one's from Puerto Rico or Ecuador, etc. And so marketers get tripped up and paralyzed trying to come up with messages that are country-of-origin specific, and media plans that try to target local geographies in the United States based on where most of the people living there came from, and they don't need to [...] the most important factor in reaching the Hispanic market is language."
EspanolPundit?
Joking aside there may be a point here. If we see each other as socially alike then we may put aside other differences. Read the article, it brings up some valid points.
Conclusion: I can be Latino pundit, Hispanic pundit, Chicano pundit but in the end as long as my virtual voice resonates a commonality then it doesn't matter what I call this blog because there is a common theme.
Take my survey.
Posted by LatinoPundit at October 30, 2003 07:00 AM







