Recently in Marketing Category

Go there for the interview.

MySpace is a winner in any demographic, which I guess leaves some wondering why it would go after a specific demographic and cater to it thus so...in this case Spanish speaking Latinos.  I think I could understand the surface argument of what the writer is saying:  why not have a universal MySpace.  But...in what Language?   Assuming that the same strokes are for all folks is ignorant and plain wrong, in other words you are living in a dream world.  Reality is there are many Latinos in the US who prefer to speak Spanish (not to say anything of those in the islands, South and Central America).

So why not a Myspace Latino, and a MySpace Korean...why not a MySpace in every language?  A true social network appreciates our differences and seeks to unite them, not wipe them out.

Sidenote:  Isn't it strange that computer applications such as MySpace is now part of our Culture? 

A very interesting read: "First of all, in Latin America we do not talk about acculturation levels – everybody is acculturated, relatively speaking. Instead we more often segment by socio-economic levels..."